When John Bradshaw and Son posted an advert in the 1956 Cheshire year book they probably didn’t expect to be making sales from it more than half a century later, in marketing speak, “I wonder what ROI that campaign generated?”
Britannia Bradshaw of Manchester were amazed to receive a call from a customer who had kept the year book and now wanted a moving quote.
Still in business they duly obliged and the move was carried out for a delighted client.
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